1)Digital Transformation for companies means
Re-envisioning
Customer Experience,
Operational Processes
& business models
due to the sea change in technology
in past decade.
2) That is equal to :
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Business needs to ask what is the impact of the Digital Technology
on my business ?
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You do not need just a Digital Strategy, you need a business strategy
which will obviously cover the technology
part
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Digital Technology is nothing new, but what is new is technology
is in customer's hands for the first time
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Hence social behavior, data analytics, power of computing available
in cloud
in the world which is already “On”
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How do we find profitable growth
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New kind of relationship needs to be established with Customers
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New Kind of Experience and values need to be created
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Make them aware, convert and retain and make it sustainable.
3) Growth Drivers and Operational Improvements
From Demand Generation to New Business Models
