Sunday, September 9, 2007

Apple Store in Ginza (Japan) ! The new iPods` response.

Was in Apple Store here in Ginza to check out the latest offerings by Apple.It seemed to me , Japan welcomes the
introduction of new iPods with open hands but are waiting for iPod Touch which whose delivery dates are supposed to be this moth end or early october.

Lot of people gathered around the "fatty video nano" and seem to be delighted and amused to see/touch such a small piece of music player from Apple. I guess there no guided tour available for iPod Touch in Japanese hence the smarty employees of Apple Store with Green Shirts(with adv of iLife`08) on them were explaining the customers what was launched in the "Beat Goes On" Event by Steve Jobs. Lot of Apple Store Employees were advertising by taking nano and Classic in their hands.People didn`t seem to be intrested in the iPod classic, even though the lauch of heavy duty 160GB.I didn`t notice the buzz around new red shuffle too. People were saying "Sugoi" (great) and "Chichchai ne"(small) around the fatty along with "Kirei"(beautiful) while seeing the video playing on the 3rd generation nano.

Was just thinking about that will iPhone can also be successful in Japan, I guess it will be taken with quite a lot reluctancy because of one major reason. People here are so much used to writing mails using the phones specially designed for Japanese language that it might be difficult to replicate that thing in iPhone since Apple. Apple will have to do something of the keyboard before launching the iPhone here. E-Mail/SMS is the life line here. Since people follow "Mobile Manners" here in Japan inside a trains, the use of mailing/SMsing becomes more in the trains. All mobile phones have a setting called "Manner Mode" which put the mobile phone on silent vibration mode. People are not suppose to talk on mobile phone inside a train near a priority seats for elederly and handicapped people . But I am sure the genius of Apple can overcome such problems. But this is something which cannot be ignored here in Japan.

The above ginza Apple Store is the same store whose opening resulted in the greatest queue in Tokyo.
See it to believe it

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