Friday, March 31, 2017

What is Digital Transformation ?

What is Digital Transformation ?

1)Digital Transformation for companies means
    Re-envisioning Customer Experience,
                           Operational Processes
                           & business models

due to the sea change in technology in past decade.

2) That is equal to : 
= Business needs to ask what is the impact of the Digital Technology
   on my business ?
= You do not need just a Digital Strategy, you need a business strategy
    which will obviously cover the technology part
= Digital Technology is nothing new, but what is new is technology
   is in customer's hands for the first time
= Hence social behavior, data analytics, power of computing available
   in cloud in the world which is already “On”
= How do we find profitable growth
= New kind of relationship needs to be established with Customers
= New Kind of Experience and values need to be created
= Make them aware, convert and retain and make it sustainable.



3) Growth Drivers and Operational Improvements
From Demand Generation to New Business Models



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