Biggest mistakes by companies are making in Digital right now !

Companies are spending billions on Digital and much of it is wasted.

Three Big Mistakes are being done
1) No clear strategy, taking a journey without a clear map, not decided where they want to reach
2) Not putting the user at the center of their strategy. Focus on users with right kind of insights is missing.
3) Not moving fast enough. Legacy company either move too slow in terms of taking actions in the market. That may be due to decision making, legacy way of looking at market that means trying to take the old play book and taking it online. That`s not digital

What can be done ?
Need to ask "what we can do today which we were unable to do it earlier due to lack of digital Technology" "What Digital tools we can use today, to do our job more efficiently ?", "What new doors can be opened with current toolset ?"

Way to go ahead to become a leader
- To re-imagine what is possible now with new Digital Technologies.
-  Re-Engineering is a good start but not a road map to become a leader.

The only way is
1) Start to Re-imagine your position
2) Re-imagine the Art of possible
3) Take a white sheet, where do we stand, what we can do with our capabilities

Art of the possible is the window to open up whole new possibilities.

Gives CEO/Executive a view which enables them to
- "Look around the corner, to see whats coming, and say "That`s where we need to go", "That`s where we want to win."

This ultimately translates
- In scale to real market leadership
- To Unlock new ways to make money in newer ways
- Top-line rapid growth
make you a leader than a laggard